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CASE STUDY

Samsung

Galaxy ExplorAR

Powerful and Vibrant AR Mobile Display

An App Preview of Owls and Vowels, a Game Development by Sydney based studio Chaos Theory Games
Samsung launched it's powerful new mobile device, the Galaxy Note10 & Note10+. Intelligent and intuitive, the Galaxy Note10 boasted it's vibrant design was matched only by it's powerful performance.

Using the latest AR technology and our expertise, we designed a virtual exhibit of the Note10's newest features and specs that stood out as a display of stunning visuals and technicality.

We were presented with

The Challenge

We were tasked with designing an unforgettable, interactive demonstration to showcase the latest and greatest features of the new Samsung Galaxy Note10.

That became

The Solution

Simple, Seamless Animation

We wanted to draw customers to the Note10's finest attributes, using a vibrant and flawless animated AR display.

Animated words and elements transitioned smoothly throughout the experience, demonstrating the power and precision
An image of someone playing Owls and Vowels, a game developed by Sydney based studio Chaos Theory Games
A Screen of Owls and Vowels, a game developed by Sydney based studio Chaos Theory Games

AR Innovation & Technology

Using our AR technology expertise, we created a product display that effortlessly integrated the digital experience with the physical device

This new, interactive way of navigating through a product launch was made possible with the AR (marker-based tech)?

In-store Virtual Exhibition

We created a virtual showcase that captivated in-store customers and passersby at the Samsung flagship store in Sydney's CBD.
An image of a woman playing Owls and Vowels, a Game developed by Sydney based studio Chaos Theory Games

Which led to

The Results

4.8 Star Rating

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An image of reviews that the game Owls and Vowels has received on the app store
An image of Owls and Vowels on the app store

Apple Feature

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13 Minutes

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A graph showing Owls and Vowels average session length
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