How can you create games
with impact? 🌏

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An App Video Preview of Blendy! Developed by Chaos Theory and Major Frank as an addictive, juice blending game on iOS

Build your game in 6 weeks.

Turn your concept into a real, playable game in the hands of real players - and get data to decide what happens next.

One fixed timeline. One predictable price. Honest market signal, before you bet a year on it.
Start Your Prototype
See How It Works

What is Idea to Prototype?

From an idea to real player feedback in 6 weeks.

The most expensive way to find out whether a game works is to build the whole thing first. Idea to Prototype flips that around.

In 6 weeks we take your game concept, build a genuinely prototype, put it in front of real players, and hand you the evidence to make a clear call: continue, pivot, or stop. No year-long build. No 6-figure commitment. Just the smallest version of your game that can prove - or disprove - its core, and fast.

There's a limit to what 6 weeks can produce. We're not making your finished game. We're making the part that matters most, releasing it, and measuring how players respond.

It's the same "validate early, kill fast" approach we apply to our own games - now available to yours.
A vector graphic that's depicting someone making a 5-star mobile game

A trusted partner of

A trusted partner of

How it works

4 stages. 3 sprints. 1 game.

You always know where your project is and what's coming next.

Stage 0

Deep Dive Workshop

We start with a comprehensive Game Jam Workshop, run with your team. Together we define your goals, pin down the core of the game, and agree exactly what "proving this idea" looks like together. You leave the workshop knowing precisely what we're building and why.
The workstation of an Australian game development outsourcer working on 2D and 3D art production.
The workstation of an Australian Unity 3d game development outsourcer working on creating mobile games for iOS and Android.

Sprint 1

Find the Fun

Weeks 1-2
We build a playable prototype, key art, and a working interface. The goal of this sprint is to find the fun and prove the core thesis of your game. By the end of week 2, you're holding a build you can play.

Sprint 2

Make it Real

Weeks 3-4
We refine the prototype and get it ready for players. Art content production, juice, sound and music, and hands-on playtesting. Using a hybrid design-and-development approach, our team actively designs and builds your game at the same time, so it keeps getting better, fast.
The workstation of an Australian game development outsourcer working on 2D and 3D art production.
The workstation of an Australian Unity 3d game development outsourcer working on creating mobile games for iOS and Android.

Sprint 3

Test the Market

Weeks 5-6
We release the prototype online and gather data: player feedback, retention, and impressions. We measure how players react to short-form video and to content from creators and streamers. Optionally, we'll release a Steam "Coming Soon" page to capture wishlist demand. By the end of week six you have a released game and a clear read on whether players want more.

What You Walk Away With

At the end of 6 weeks, you have everything you need to make the next decision, and to make the game, with us or anyone else.
  • The playable build: a desktop executable or a WebGL / browser build.
  • The Unity source code: the full project, handed over.
  • A market test report: player data, what it means, and our recommendation.
  • The IP: the concept, story, art, assets, and game code are yours.

Do you have some

Frequently Asked Questions

How much does it cost?

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$20,000 USD / $30,000 AUD. It's a fixed, predictable price agreed up front - no open-ended billing, no surprises. Some more complicated games (e.g. realtime competitive multiplayer) may require a higher cost.

How can you build a game this fast?

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Two reasons. First, we've run this dozens of times on our own games, so the process is refined and we know how to be disciplined with a prototype. Second, our engineers use AI tooling to write prototype code at speed. Everything players see and hear - art, animation, sound, and music - is created by our own artists and composers. No AI-generated assets.

What platforms can you build for?

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A Windows desktop build, or a WebGL / browser-based build. A browser build can also be used to test mobile-style game concepts in a mobile browser.
This service doesn't include publishing to the App Store or Google Play.

What kind of results can I expect?

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A released prototype and real player data. For a clear winner, 6 weeks is enough to generate meaningful signal - often a few thousand players or wishlists, with retention data from those players. For murkier concepts, the picture can be more mixed, and creator content can still be coming right at the end of the timeline. Either way, you finish with evidence instead of a hunch - which is the whole point.

Who owns the IP?

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You do. The concept, story, art, assets, and the game's executable code are all yours. The only thing we keep is our own internal development tooling and tech.

What happens after the six weeks?

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Your call. Continue into full production with us, take the source and build it elsewhere, or shelve it knowing you saved months finding out. You will have everything you need to do any of the three.

Have you heard

What our partners say?

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Photograph of Paul Clemens. He is the Environmental Education Officer for Central Coast Council
The project management style by Chaos Theory was top notch. What my team and I found most impressive about Chaos Theory was the professionalism of the team ... They provided solutions to issues rather than not looking at alternative solutions ... They had a constant focus to detail and the ability to learn about the project on a deeper level to create an amazing game.

Paul Clemens

Environmental Education Officer
Central Coast Council
A photo of Jarod Green, director of Sydney based production hose We Are Rad, and client for the Bleached Az mobile game.
"The challenge to create a game with impact that could be entertaining in its own way, whilst also aligning with a web and documentary series was something I don't think any other company could have pulled off! This project was about combining environmental purpose with social popularity, and the ideas Chaos Theory brought to the table to created true, measured impact that was critical to the success of the app."

Jarod Green

Director
Beached Az
A photo of Cam Richardson, an AR, VR, and digital producer
I would highly recommend Chaos Theory, Nico and James have been fantastic helping us workshop through potential game mechanics and they’ve consistently delivered high quality products.

Cam Richardson

Producer
Traffik

Inspire, Challenge, Entertain. Talk to us today!

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