Our Blog

What can you learn from delivering over 100 virtual reality, augmented reality, and mobile game projects? The story of how games and gamification can save the world.

Triple J Hack: How can we fix the 'broken' Australian video game industry?

Clarisse Tamayao
December 5, 2019

The Australian video game industry is 'broken', Nico King speaks with Tom Tilley from Triple J Hack on how we can help the Aussie game dev scene.

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Chaos Theory Joins the Fight for Global Climate Change

Clarisse Tamayao
November 29, 2019

We've joined the Global Fight for Climate Justice, Chaos Theory rallied on Friday 29 November Sydney Townhall along with 1000+ student and community activists.

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Meet the AR, VR and Gamification Experts at StartCon 2019

Nico King
November 25, 2019

The team of AR, VR and Gamification experts was making waves at StartCon 2019, Australia's Largest Start Up & Growth Conference. The two-day conference featured keynotes, networking events, exhibitors and was attended by over 750 startups!

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Bleached Az wins Best Serious Game at AGDA 2019

Clarisse Tamayao
October 29, 2019

Bleached Az has won Best Serious Game 2019! A hilariously entertaining arcade game dedicated to fighting climate change and promoting ocean health awareness!

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Fighting Climate Change with Games

Clarisse Tamayao
September 23, 2019

Who remembers that 2008 Aussie cult classic Beached Az? Well they're back and collborating with Chaos Theory to bring you Bleached Az: a new hilarious arcade mobile game full of social purpose.

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Raising Sweet Dough for Animals in Need

Clarisse Tamayao
September 4, 2019

Chaos Theory hosts an RSPCA Cupcake Day at GamePlus Sydney. The team baked game-themed sweets to raise money to help rescue, rehabilitate and rehome animals in need in Australia.

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Infographic: Best VR, AR and Mobile Experiential Marketing Campaigns

Nico King
August 23, 2019

Infographic celebrating successful experiential marketing campaigns in Australia. These brands are maximising VR, AR and Mobile Technology through experiential marketing campaigns and are getting results

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Melbourne VR Activation wins Silver at AEAF 2019

Clarisse Tamayao
August 21, 2019

Winter Wayfinder has been awarded Silver at the AEAF Awards Night 2019. Together with Traffik we created an unforgettable experiential VR campaign that spread Christmas far and wide.

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Infographic: How to Create Extraordinary Experiences with Games

Nico King
August 20, 2019

Step-by-step infographic on how to plan an experiential marketing campaign. We show you how you can get the most out of your campaign by gamifying your experience with AR, VR and Mobile Games

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Infographic: Why Digital, Experiential Campaigns are so Powerful

Nico King
August 16, 2019

Our infographic on why VR, AR and mobile will dominate experiential marketing this decade. Marketing Gamification is #1 solution for creating memorable, brand experiences. We are the experts in Marketing Gamification!

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Why Digital will Dominate Experiential Marketing in 2020 and Beyond

Nico King
May 17, 2019

Stay ahead of the game with gamified marketing. 2020 is the best year for your brand to implement a successful digital experiential marketing campaign, it’s time to get on board now or get left behind.

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11 Brilliant Digital Experiential Marketing Campaigns: Use AR, VR, and Gamification to Get Results

Nico King
May 3, 2019

The most engaging and immersive experiential marketing campaigns in Australia, here are our top 11 examples of digital brand activation.

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The Classroom of the Future: Games In Education

Nico King
April 16, 2018

Schools no longer provide students with the type of training and practice that they’ll need to be successful in the modern workplace.

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Playing To Learn

Nico King
April 10, 2017

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest.

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The Virtual Reality Reality

Nico King
March 27, 2017

Today, virtual reality is our reality. Millions of users are plugging in via their phones, gaming consoles and PCs every day.

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Gaming for Attention

Nico King
February 27, 2017

In today’s busy marketing landscape, simply renting a booth and showing up is no longer enough – at least not if you want to stand out.

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Playing the Long Game

James Lockrey
February 13, 2017

Games are no longer just a distraction from work. They’re boosting productivity, increasing engagement, and building better-trained workforces across all industries.

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It's Time to Leave Passive Advertising Behind

Nico King
January 30, 2017

It should come as no surprise that advertising methods that worked well before the age of the internet are now in stiff competition with their digital counterparts.

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Changing the Marketing Game

Nico King
January 16, 2017

No matter what product or service you’re looking to promote, you can bet there’s a game that can connect you with your target demo.

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