Our Blog

What is gamification? Our gamification expert Nico defines gamification, discusses history highlights and shares simple gamification techniques used across apps, programs, courses and brand experiences.

What are serious games? You may have heard that term before. We have a comprehensive guide that explores the why, who and what of serious games. Everything you need to know about the games that change lives.

Chaos Theory ranks Top Game Developement Company in 2020 at GoodFirms. Also recognised as a top AR and Android game development company - triple threat! Written by Anna Stark at GoodFirms.

Find out how the ‘suspension of disbelief’ and immersive technology can transform corporate training.

Despite the distance, it's now more important than ever to engage with your isolated customers. Seize the opportunity to interact with them in the comfort of their own home.

AR and VR technology is not just for games and marketing any more. Read our statistics and trends on AR and VR workplace training procedures.

Free-to-play mobile games are more popular than ever as people are stuck indoors during the COVID-19 pandemic. Here's our list of 20 free mobile games to get you through quarantine boredom.

Chaos Theory is #5 on Clutch's list of Top B2B Companies in Australia for 2020. The 100 companies on Clutch’s list of the top Australian firms have proven they can deliver high-quality service to their clients.

Our very own Unity Developer, Jessy Robinson has been included in the inaugural Gender Equality List 2019 - a new program celebrating the underrepresented genders in the game dev community.

The Australian video game industry is 'broken', Nico King speaks with Tom Tilley from Triple J Hack on how we can help the Aussie game dev scene.

We've joined the Global Fight for Climate Justice, Chaos Theory rallied on Friday 29 November Sydney Townhall along with 1000+ student and community activists.

The team of AR, VR and Gamification experts was making waves at StartCon 2019, Australia's Largest Start Up & Growth Conference. The two-day conference featured keynotes, networking events, exhibitors and was attended by over 750 startups!

Bleached Az has won Best Serious Game 2019! A hilariously entertaining arcade game dedicated to fighting climate change and promoting ocean health awareness!

Who remembers that 2008 Aussie cult classic Beached Az? Well they're back and collborating with Chaos Theory to bring you Bleached Az: a new hilarious arcade mobile game full of social purpose.

Chaos Theory hosts an RSPCA Cupcake Day at GamePlus Sydney. The team baked game-themed sweets to raise money to help rescue, rehabilitate and rehome animals in need in Australia.

Infographic celebrating successful experiential marketing campaigns in Australia. These brands are maximising VR, AR and Mobile Technology through experiential marketing campaigns and are getting results

Winter Wayfinder has been awarded Silver at the AEAF Awards Night 2019. Together with Traffik we created an unforgettable experiential VR campaign that spread Christmas far and wide.

Step-by-step infographic on how to plan an experiential marketing campaign. We show you how you can get the most out of your campaign by gamifying your experience with AR, VR and Mobile Games

Our infographic on why VR, AR and mobile will dominate experiential marketing this decade. Marketing Gamification is #1 solution for creating memorable, brand experiences. We are the experts in Marketing Gamification!

Stay ahead of the game with gamified marketing. 2020 is the best year for your brand to implement a successful digital experiential marketing campaign, it’s time to get on board now or get left behind.

The most engaging and immersive experiential marketing campaigns in Australia, here are our top 11 examples of digital brand activation.

Schools no longer provide students with the type of training and practice that they’ll need to be successful in the modern workplace.

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest.

Today, virtual reality is our reality. Millions of users are plugging in via their phones, gaming consoles and PCs every day.

In today’s busy marketing landscape, simply renting a booth and showing up is no longer enough – at least not if you want to stand out.

Games are no longer just a distraction from work. They’re boosting productivity, increasing engagement, and building better-trained workforces across all industries.

It should come as no surprise that advertising methods that worked well before the age of the internet are now in stiff competition with their digital counterparts.

No matter what product or service you’re looking to promote, you can bet there’s a game that can connect you with your target demographic.