Blog Posts

Marketing

Chaos Theory Games leads up their games Crab God's launch with many events.
The blog post author's headshot.
Megha Vasudevan

Crab God's Lead Up To Launch & A HUGE Lineup Of Events!

Our indie game Crab God is launching soon and we've got a lineup of events where you can demo and wishlist!
June 7, 2024
Marketing
Chaos Theory Games at Melbourne International Games Week 2023
The blog post author's headshot.
Megha Vasudevan

Australia's Biggest Celebration of Games

We're going to be in and around MIGW 2023, and here's everything we're excited about!
September 28, 2023
Marketing
AI in game development blog
The blog post author's headshot.
Nico King

How AI is Used in Game Development: Are We Playing With Fire?

We discuss the pros and cons for introducing AI into the game development process, and what this means for the future of games.
September 7, 2023
Marketing
Couple playing video games indoors, thumbnail image for Chaos Theory's blog "How to Connect with your Customers During the 2020 Lockdown"
The blog post author's headshot.
Nico King

How to Connect with your Customers During the 2020 Lockdown

Despite the distance, it's now more important than ever to engage with your isolated customers. Seize the opportunity to interact with them in the comfort of their own home.
May 20, 2020
Marketing
Playing with Virtual Reality, Experiential Marketing Campaign with VR Games. Chaos Theory Games are Immersive Technology, AR, VR and Mobile Experts
The blog post author's headshot.
Nico King

Infographic: Best VR, AR and Mobile Experiential Marketing Campaigns

Infographic celebrating successful experiential marketing campaigns in Australia. These brands are maximising VR, AR and Mobile Technology through experiential marketing campaigns and are getting results
August 23, 2019
Marketing
Playing with Virtual Reality, Experiential Marketing Campaign with VR Games. Chaos Theory Games are Immersive Technology, AR, VR and Mobile Experts
The blog post author's headshot.
Nico King

Infographic: How to Create Extraordinary Experiences with Games

Step-by-step infographic on how to plan an experiential marketing campaign. We show you how you can get the most out of your campaign by gamifying your experience with AR, VR and Mobile Games
August 20, 2019
Marketing
Infographic Digital Experiential Marketing Campaigns in 2020, AR, VR and Mobile Games are the Best Brand Experiences. Chaos Theory Games are the Marketing Gamification Experts.
The blog post author's headshot.
Nico King

Infographic: Why Digital, Experiential Campaigns are so Powerful

Our infographic on why VR, AR and mobile will dominate experiential marketing this decade. Marketing Gamification is #1 solution for creating memorable, brand experiences. We are the experts in Marketing Gamification!
August 16, 2019
Marketing
2020 Digital Experiential Marketing - Chaos Theory Games
The blog post author's headshot.
Nico King

Why Digital will Dominate Experiential Marketing in 2020 and Beyond

Stay ahead of the game with gamified marketing. 2020 is the best year for your brand to implement a successful digital experiential marketing campaign, it’s time to get on board now or get left behind.
May 17, 2019
Marketing
Chaos Theory Games Digital Experiential Marketing Campaigns in Australia
The blog post author's headshot.
Nico King

11 Brilliant Digital Experiential Marketing Campaigns: Use AR, VR, and Gamification to Get Results

The most engaging and immersive experiential marketing campaigns in Australia, here are our top 11 examples of digital brand activation.
May 3, 2019
Marketing
Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest.
The blog post author's headshot.
Nico King

Playing To Learn

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest.
April 10, 2017
Marketing
Today, virtual reality is our reality. Millions of users are plugging in via their phones, gaming consoles and PCs every day.
The blog post author's headshot.
Nico King

The Virtual Reality Reality

Today, virtual reality is our reality. Millions of users are plugging in via their phones, gaming consoles and PCs every day.
March 27, 2017
Marketing
If you’re a regular trade show exhibitor, creating a product-related game is a no-brainer.
The blog post author's headshot.
Nico King

Gaming for Attention

In today’s busy marketing landscape, simply renting a booth and showing up is no longer enough – at least not if you want to stand out.
February 27, 2017
Marketing
Games are no longer just a distraction from work. They’re boosting productivity, increasing engagement, and building better-trained workforces across all industries.
The blog post author's headshot.
James Lockrey

Playing the Long Game

Games are no longer just a distraction from work. They’re boosting productivity, increasing engagement, and building better-trained workforces across all industries.
February 13, 2017
Marketing
It should come as no surprise that advertising methods that worked well before the age of the internet are now in stiff competition with their digital counterparts.
The blog post author's headshot.
Nico King

It's Time to Leave Passive Advertising Behind

It should come as no surprise that advertising methods that worked well before the age of the internet are now in stiff competition with their digital counterparts.
January 30, 2017
Marketing
Marketers can reach their target demographic, build brand recognition (and loyalty) and, often, even clinch sales with content marketing.
The blog post author's headshot.
Nico King

Changing the Marketing Game

No matter what product or service you’re looking to promote, you can bet there’s a game that can connect you with your target demographic.
January 16, 2017
Marketing

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