Commercial games are marketed and sold based on brand recognition, graphical fidelity, and game play features, they are ultimately built for the consumer’s amusement and fun.
Serious games are built with a purpose, which can be to teach the player tangible skills, change consumer behaviour and even conduct research.
Gamification is described as the application of game elements into a non-game environment in order to give it a game-like feel.
Whilst both are used to fuel player motivation, the main difference between the two is their structure.
Serious games are structured as full-scale games that emphasises the completion of a goal.
Game-based learning (GBL) is the process and practise of learning by using games.
The difference between GBL and a serious game is that GBL is a learning methodology, and a serious game is a product in which GBL is possible.
GBL is specifically made for classroom by an instructor for their students.