In Their Shoes: gamifying staff training

In Their Shoes simulates some of the pains, emotions, and struggles faced by IBD patients, and helps to build empathy with sufferers.

It achieves this through a series of intrusive, real-time challenges sent to participant’s phones over a 1-to-2-day period. These challenges demand the participant’s immediate response and aim to interrupt their daily routine.

We were presented with

The Challenge

To rebuild the prototype Takeda had created and implement a scalable backend which could deliver a consistent experience to their multilingual staff all over the globe.

That became

The Solution

Technology

We created a streamlined process using Unity and HockeyApp that allowed us to distribute new app releases to Takeda's internal team in a matter of hours - Android and iOS.

The campaign manager web app displayed participant's responses in real-time, allowing admins to see which questions were engaging, and when players begun to drop off. Campaign managers directly messaged participants to re-engage them, which contributed to the immersive experience.

An image of the In Their Shoes app and CMS side by side, a game developed by Sydney based Game Development Studio Chaos Theory Games

An image of someone looking at the data pulled from the In Their Shoes game

Usability and Reporting

We used Excel to interface with the backend system, making it easy for the client to create and update campaigns. This allowed their whole team to be involved in the design process, regardless of technical expertise.

We also created Excel functions to export campaign data into presentation-ready graphs and charts, improving the visibility they have over employee performance.

A Global Scale

We again used Excel as an interface to allow the client to provide data in multiple languages, and dynamically set which should be used for each campaign.

This allowed multiple staff members to collaborate on translating the game into multiple languages.