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CASE STUDY

Grapple Gun Games

In Their Shoes

Using a mixed-reality game to build empathy for suffers of IBD.

An app preview for In Their Shoes, a game about IBD developed by Sydney based Game Development Studio Chaos Theory Games
In Their Shoes simulates some of the pains, emotions, and struggles faced by IBD patients, and helps to build empathy with sufferers.

It achieves this through a series of intrusive, real-time challenges sent to participant’s phones over a 1-to-2-day period. These challenges demand the participant’s immediate response and aim to interrupt their daily routine.

We were presented with

The Challenge

To rebuild the prototype Takeda had created and implement a scalable backend which could deliver a consistent experience to their multilingual staff all over the globe.

That became

The Solution

Technology

We created a streamlined process using Unity and HockeyApp that allowed us to distribute new app releases to Takeda's internal team in a matter of hours - Android and iOS.

The campaign manager web app displayed participant's responses in real-time, allowing admins to see which questions were engaging, and when players begun to drop off. Campaign managers directly messaged participants to re-engage them, which contributed to the immersive experience.

An image of the In Their Shoes app and CMS side by side, a game developed by Sydney based Game Development Studio Chaos Theory Games
An image of someone looking at the data pulled from the In Their Shoes game

Usability and Reporting

We used Excel to interface with the backend system, making it easy for the client to create and update campaigns. This allowed their whole team to be involved in the design process, regardless of technical expertise.

We also created Excel functions to export campaign data into presentation-ready graphs and charts, improving the visibility they have over employee performance.

A Global Scale

We again used Excel as an interface to allow the client to provide data in multiple languages, and dynamically set which should be used for each campaign.

This allowed multiple staff members to collaborate on translating the game into multiple languages.
An image of someone playing In Their Shoes, a game about IBD developed by Sydney based Game Development Studio Chaos Theory Games

Which led to

The Results

An Award-Winning App

Awarded Excellence in Corporate Communications at the Communique Awards 2017.
An image of In Their Shoes winning an award
An image of the social media hashtag that In Their Shoes started

#flywithIBD

Inspired a global hashtag raising awareness for suffers of IBD.

Used Around The World

Translated into 10 languages, the app is being used by employees all over the world.
An image of In Their Shoes being used in an office
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