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CASE STUDY

Traffik

M&M'S Take Home The Fun

World First Virtual Piñat-AR Brand Activation

An App Preview of M&Ms Take Home the Fun Mobile AR App, a Game Development by Sydney based studio Chaos Theory Games
In collaboration with Traffik, we designed an immersive and cutting-edge brand activation for our favourite milk chocolate snack.

Combining our game development expertise and the latest augmented reality technology, we created M&M's Take Home the Fun: an entertaining and engaging AR app where players whack the virtual piñata for a chance to win prizes.
3 Screenshots from M&Ms Take Home the Fun App, an AR Pinata Game. Includes the Home Screen, Gameplay Screen and Score Screen

We were presented with

The Challenge

To increase overall confectionery sales and promote brand engagement through an interactive, digital experience that would stand out from the crowd.

Armed with the latest AR technology, we were tasked with  getting customers to not only participate in a new experience but also encourage them to be active.

That became

The Solution

Frictionless AR

Experts in AR development, we used AR foundations to support marker-less tracking, creating a seamless experience that just works.

Our team of Unity 3D game developers leveraged their previous experience to create an intuitive app that is pick up and play for any audience.
A Gif of M&Ms Take Home the Fun Mobile AR App, a Game Development by Sydney based studio Chaos Theory Games
An image M&M characters for M&Ms Take Home the Fun Mobile AR App, a Game Development by Sydney based studio Chaos Theory Games

Memorable Brand Experience

The aim was to create a new yet on-brand activation that excited and captivated current and new customers. We helped design a new mobile experience that wouldn't be possible without AR technology.

We wanted to bringing a globally recognisable and beloved brand to life in AR to create longer lasting engagement.

Tons of Winners and Prizes

The game motivated players through leader boards and influenced their purchases with the opportunity to win $20,000 worth of incredible prizes.

This style of arcade gameplay encouraged eager customers to repeat purchases throughout the campaign for their chance to win.
An image of M&Ms flat lay for M&Ms Take Home the Fun Mobile AR App, a Game Development by Sydney based studio Chaos Theory Games

Which led to

The Results

12k Game Sessions

From highly engaged Australian players during the 6 week campaign.
An image of the M&Ms store M&Ms Take Home the Fun Mobile AR App, a Game Development by Sydney based studio Chaos Theory Games
An image of of a couple playing games on their phone

Massive Hit

Record breaking 49,000 Pinatas Broken and 521,000 Pinata Hits.

Chocolate Overload

6,600 Barcodes redeemed from a wide range of M&M's products.
An image of the M&Ms for  M&Ms Take Home the Fun Mobile AR App, a Game Development by Sydney based studio Chaos Theory Games
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