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CASE STUDY

Clemenger Group

Galaxy ExplorAR

Powerful and Vibrant AR Product Demonstration

An App Preview of Samsung Galaxy ExplorAR on Note 10
Using the latest augmented reality technology and our experiential activation expertise, we developed an innovative demonstration of the Note10's newest features and specs, with design and activation work done by Clemenger Group.

We were presented with a myriad of powerful new mobile features that had to be transformed into an interactive and immersive product demo, capturing eyes and winning hearts.

We were presented with

The Challenge

We were tasked by Clemenger Group with developing an interactive demonstration to showcase the latest and greatest features of the new Samsung Galaxy Note10.

That became

The Solution

Design Meets Technology

Armed with the latest AR technology and expertise, we created a stunning interactive product demo that combined the physical space, the digital experience, and the Note10's AR capabilities.

The AR experience focuses on being tactile and intuitive, letting customers of any skill level explore at their own pace.
They can choose to navigate the app using the new S-pen or classic taps and swipes, helping highlight the versatility of the Note10.
An image of the Samsung Galaxy Note10 Launch in Sydney, with the augmented reality app display Galaxy ExplorAR. In the Sydney Samsung Flagship Store on George Street 2019
An image of the Samsung Galaxy Note10 in the Sydney Samsung Flagship Store on George Street 2019

Simple, Seamless, Animated

The experience needed to be simple to use, technically impressive, and inherently memorable. We used natural gestures for control, familiar Samsung user interface elements, and rich animated content to demonstrating the power and precision of the new device in a format that anyone can intuitively understand.

Which led to

The Results

Captivated Visitors

Hundreds of shoppers were immersed in the impressive and unique AR demo, bringing heightened product awareness during launch.
An image of the Samsung Galaxy Note10 Launch in Sydney, with the augmented reality app display Galaxy ExplorAR. Interactive and animated product demonstration In the Sydney Samsung Flagship Store on George Street 2019
An image of the Samsung Galaxy Note10 in the Sydney Samsung Flagship Store on George Street 2019

A Successful Activation

The campaign ran in stores for 6 weeks without incident, resulting in a happy client!
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