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CASE STUDY

DD8

Volley

Capture, edit, and share live video with the tap of a button.

A video preview for Volley, an app for Android and iOS where you can capture, edit, and share live video.
Volley Media were developing the first release of their mobile app for a public launch event at the 2018 Experiential Marketing Summit.

We augmented DD8’s team by developing a sophisticated analytics pipeline, coordinating the app testing and feedback, and creating the public-facing Volley website.

We were presented with

The Challenge

Create an analytics pipeline that analysed data from multiple sources and thoroughly test an app that requires live events before the public launch event in 2 months.

That became

The Solution

Fresh App = Fresh Website

The Volley app is pretty slick, so we knew that it’s website had to be as well.

We created an animated site with interactive elements using Webflow, that mimicked the responsive user experience that people could expect when using the app.

The site was heavily optimised to be lightning fast - achieving a 100/100 PageSpeedInsights score.
A screenshot from PageSpeedInsights showing the Volley website earning 100 out of 100.
A series of marketing screenshots from the Volley app as it appears on the App Store.

Test-Driven Development

We created a User Acceptance Testing plan that identified key user flows. This was paired with a Google Form so that testers could follow step-by-step instructions and give direct feedback.

While the app was being updated 2-3 times per week, we could quickly identify new issues and give detailed feedback to the development team, resulting in fast fixes.

Advanced Analytics

The client was having trouble getting insights across several different dashboards and tools.

We created a custom dashboard where the client could log in and view user events that happened across the app, the web, and the live event - such as seeing what the most popular moments were.

We used Elasticsearch, a flexible and scalable solution, and connected it to several data sources including Google Analytics, Firebase, AWS, Bitmovin, and a custom API.
A technical architecture diagram that shows all of the different components in the Volley analytics pipeline.

Which led to

The Results

3,230 Volleys

Were created during the launch event. An average of 9.7 videos per user.
A photograph of the Executive Marketing Summit event where the Volley team had a keynote speaker.
A photograph of the table of prizes that were given out to top Volleyers during the EMS event.

Insights Without Delay

The Volley admin team monitored our custom dashboard to give out prizes to the most engaged tables during the live event.
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