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CASE STUDY

Red Cartel

eBay VR

The world’s first virtual reality department store.

An app preview for eBay VR a virtual reality shopping experience
A world first, eBay VR allows users to browse Myers extensive catalogue, over 12,000 products! This groundbreaking app was used to reposition eBay as a retail innovator, and give MYER a new channel to sell through.

The app was a smash success, generating major buzz on social media, and spawning a number of media stories throughout Australia.

We were presented with

The Challenge

eBay were perceived as an auction house of the past and were looking to reposition themselves as a retail innovator.

Red Cartel approached us to solve technical art tasks and assist with app optimization, a vital task as the app needed to run on Google Cardboard devices.

That became

The Solution

Team Players

Following concepts developed by the client, we implemented VFX, User Interface elements, and a dynamic audio engine that integrated seamlessly with their existing workflow, and matched the visual style perfectly.
An image of the UI used for the eBay VR shopping experience
A screenshot of the eBay VR shopping experience, co-developed by Sydney based Game Development Studio Chaos Theory Games

Silky Smooth

We worked closely with their internal teams, met a tight deadline and minimised integration hiccups. We assisted with performance benchmarking, troubleshooting, and general optimization to get the app running on target devices.

Which led to

The Results

787+ Million

Social media impressions
An image of shoppers using the eBay VR cardboard headset
An image of a watch shoppers can buy in the eBay VR shopping experience

$45+ Million

In earned media

Bronze AEAF Award

In the Virtual Reality Category
A Bronze AEAF award that the eBay VR shopping experience won
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