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The world’s first virtual reality department store.
A world first, eBay VR allows users to browse Myers extensive catalogue, over 12,000 products! This groundbreaking app was used to reposition eBay as a retail innovator, and give MYER a new channel to sell through.
The app was a smash success, generating major buzz on social media, and spawning a number of media stories throughout Australia.
We were presented with
eBay were perceived as an auction house of the past and were looking to reposition themselves as a retail innovator.
Red Cartel approached us to solve technical art tasks and assist with app optimization, a vital task as the app needed to run on Google Cardboard devices.
Following concepts developed by the client, we implemented VFX, User Interface elements, and a dynamic audio engine that integrated seamlessly with their existing workflow, and matched the visual style perfectly.
We worked closely with their internal teams, met a tight deadline and minimised integration hiccups. We assisted with performance benchmarking, troubleshooting, and general optimization to get the app running on target devices.
Which led to
Social media impressions
In earned media
Bronze AEAF Award
In the Virtual Reality Category
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