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The world’s first virtual reality department store.
A world first, eBay VR allows users to browse Myers extensive catalogue, over 12,000 products! This groundbreaking app was used to reposition eBay as a retail innovator, and give MYER a new channel to sell through.
The app was a smash success, generating major buzz on social media, and spawning a number of media stories throughout Australia.
We were presented with
eBay were perceived as an auction house of the past and were looking to reposition themselves as a retail innovator.
Red Cartel approached us to solve technical art tasks and assist with app optimization, a vital task as the app needed to run on Google Cardboard devices.
Following concepts developed by the client, we implemented VFX, User Interface elements, and a dynamic audio engine that integrated seamlessly with their existing workflow, and matched the visual style perfectly.
We worked closely with their internal teams, met a tight deadline and minimised integration hiccups. We assisted with performance benchmarking, troubleshooting, and general optimization to get the app running on target devices.