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CASE STUDY

ElApps

Owls and Vowels

Wordy and cute, an addictive puzzle game.

An App Preview of Owls and Vowels, a Game Development by Sydney based studio Chaos Theory Games
We were approached by ElApps to develop their word game prototype into an App Store-ready game.

We combined our mobile development and e-learning expertise to create Owls and Vowels: an addictive word game where players are encouraged to expand their vocabulary by spelling new words.

We were presented with

The Challenge

To develop a fun, addictive, and educational game that makes an impact in the word game genre.

That became

The Solution

Fun Comes First

To compete with the leading games in the word genre we knew that we would need to prioritise engaging gameplay.

We focused on UX, animations, effects, and a well balanced difficulty curve to create a game on par with leading puzzle titles.
An image of someone playing Owls and Vowels, a game developed by Sydney based studio Chaos Theory Games
A Screen of Owls and Vowels, a game developed by Sydney based studio Chaos Theory Games

In-Game Dictionary

After interviewing players from our target audience we found a key feature missing from the majority of our competitors: and in-game dictionary.

We purchased the WordsAPI database to give the game offline access.

Organic Traction

We integrated Facebook and Twitter functionality to let players compete for high scores and share definitions with their friends.

This led to an increase in organic growth and greater long-term user retention.
An image of a woman playing Owls and Vowels, a Game developed by Sydney based studio Chaos Theory Games

Which led to

The Results

4.8 Star Rating

Average rating with over 250 reviews on the App Store and Play Store.
An image of reviews that the game Owls and Vowels has received on the app store
An image of Owls and Vowels on the app store

Apple Feature

Globally featured in the ‘New Games We Love’ section

13 Minutes

Average session length
A graph showing Owls and Vowels average session length
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